KPN Video Party

For KPN, I was asked to explore a concept for more social entertainment. The question was simple: “Could we create an app where people can watch shows and movies together?”

There were no specs, no product vision — just a question and a blank slate. My task was to come up with a compelling concept that could spark internal excitement and define a potential direction.

I started working from scratch. What would it mean to make watching feel communal again? Could friends sync their streams and chat, react, or hang out remotely — without friction?

I developed a concept for a shared video experience — one where people could watch together, even when apart. I focused on seamless coordination, minimal UI during playback, and playful social elements that wouldn’t distract from the content itself.

When I presented the concept visuals, the response was immediate: excitement, buy-in, and the green light to start building. A development team was formed, and the early stages of implementation began.

But like many early-stage projects, this one hit a wall — not because of a lack of interest, but because of scope and budget. It turned out that building a smooth, real-time, synced experience across different content platforms was more complex than anticipated. Eventually, the project was paused.

Still, it was a great reminder: strong concepts can create momentum, and design is often what turns vague ideas into something teams can rally behind — even if it doesn’t always ship.