Design Stories
Small stories about the things I build, the problems I solve, and the choices I make along the way.
Design Story
How one number changed user behaviour
At Felyx, I kept noticing the same thing: every time I walked home from the supermarket, the same scooters were still...
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Design Story
Design that sells: how a UI redesign drove €150K in a day
Homey is a smart home hub — the kind of product that lives in the background, quietly connecting your dev...
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Showcase
MijnGemeente App
I was approached by the team behind MijnGemeente, an app that allows residents in dozens of Dutch municipalities to report public issues — things like broken streetlights, illegal dumping, or dangerous potholes.
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Showcase
Bumper
For TVM, a Dutch insurer focused on transport safety, I worked on the concept for a new app called Bumper. The app is designed specifically for professional truck drivers — a group that spends most of thei...
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Design Story
Your food just showed up. Surprise!
At Just Eat Takeaway, I noticed something odd in our customer-facing portal, T-Connect: many orders weren’t being upd...
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Showcase
KPN Video Party
For KPN, I was asked to explore a concept for more social entertainment. The question was simple: “Could we create an app where people can watch shows and movies together?”
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Design Story
Designing real help — for people who don’t ask for it
The brief was as minimal as they come. ADG reached out and said: “We have thousands of people working for us. We want to give...
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